To see tenderly, to create beauty in ecologically complex contexts with many altitudes of care, while adjusting for how we can slip in our attunements — is a timeless personal orientation

Hi, I’m Bushra!

I'm a San Francisco-based Sr. Product Manager with an eye for products that translate social values into thoughtful experiences at scale. Currently, I work on a product to make better nutritional choices in our everyday lives for healthier and happier families (soon to be in the app store!)

Broadly, true to my southern North Carolina roots, I have a soft spot for how we relate, learn, grow, choose, as individuals and in groups — stumbling, and aspiring towards becoming a deep-hearted society

Having indulged in my fair share of abstractions, from English literature to law, as part of my growing sense of tender agency, I’ve come to cherish the concrete more. The little things that make a person’s life feel more beloved, connected, and easeful amidst difficult metacognitive considerations

Previously, at Peerspace, I helped create tools that gave hosts confidence to transform their personal spaces into welcoming gatherings. At Airtime, I shephereded co-watching experiences to revive group friendships, launching the web platform from 0 to 1

If I could keep only one book with me, it would be my copy of Neal Stephenson’s The Diamond Age: Or. A Young Lady’s Illustrated Primer.

Should you find yourself nodding along, or moved, say hello via DMs or email