Protecting and nurturing human connection & attention

Hi, I’m Bushra!

I'm a San Francisco-based Sr. Product Manager with over five years of experience, with a sensitivity for creating thoughtful social interfaces that focus on friendship, connection, and attention

Currently, I’m helping with Zyka, a nutritional scanner app for ultra-processed ingredients in everyday food items

Past Highlights: 

• Launched the web product for longform co-watching experiences from 0 to 1 for Sean Parker’s Airtime after being stalled by two previous PMs;

• Drove over $5.2M in GMV for Instant Book from newly activated listings and grew IB to ~25% of all bookings (30–35% in key production metros), laying the groundwork for 40%+ adoption and faster booking conversion across the marketplace

• Named by Marc Andreessen in 2014 as one of Business Insider’s 55 Unknown Rockstars in Tech

I have a BA in English Literature, with a minor in Religious Studies (with a focus on Virtual Religions) from UNC Chapel Hill. I later completed my JD at Elon University School of Law.

If I could keep only one book with me, it would be my copy of Neal Stephenson’s The Diamond Age. 

I bring 0→1 execution in socially complex products, collaborating with cross‑functional teams, creating experiences to deepen human connection and respect people’s attention. Please get in touch if there is something I could support your team with