To see tenderly, to create beauty in ecologically complex human contexts with many altitudes of care, and adjust for how we can slip in our attunements — is a timeless personal orientation

Hi, I’m Bushra!

I'm a San Francisco-based Sr. Product Manager with an eye for products that translate social values into thoughtful experiences at scale. Currently, I work on a product to make better nutritional choices in our everyday lives for healthier and happier families (soon to be in the app store!)

Broadly, true to my southern North Carolina roots, I have a soft spot for how we relate, learn, grow, choose, as individuals and in groups — stumbling, and aspiring towards becoming a deep-hearted society

Having indulged in my fair share of abstractions, from English literature to law, I’ve come to cherish the concrete and human connection more. The little things that make a person’s life feel more beloved, connected, and easeful amidst difficult metacognitive considerations

As such, previously, at Peerspace, I helped create tools that gave hosts confidence to transform their personal spaces into welcoming gatherings. At Airtime, I shephereded co-watching experiences to revive group friendships, launching the web platform from 0 to 1

If I could keep only one book with me, it would be my copy of Neal Stephenson’s The Diamond Age: Or. A Young Lady’s Illustrated Primer.

Should you find yourself nodding along, or moved, say hello via DMs or email